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J&B Rare Whiskey POS display.

I have modeled and rendered LED lit display stand for J&B Rare whiskey bottles.


Key was minimizing the cost, hence we designed the stand to achieve maximum eye-catching illumination with just 4 LED bulbs. Every parts of the base were modeled so that it could be made with only vacuum forming machine rather than pricier injection moulding (if the production number is too low to justify moulds’ tooling cost).


If the price point demands it the cost can be further reduced as every parts of the product can be adhered together instead of click assembly.

modeled in Rhinoceros 3D
rendered in KeyShot 5.0

edited in Adobe Photoshop

Art direction - ADM Promotions

Design - Jinho Jeong

Rendering - Jinho Jeong

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